Gone are the days when a portable FOR SALE sign and a one-page flyer were enough to sell a house. In today’s digital age, you need a comprehensive multi-media marketing campaign run by professionals.
In other words, you need an ‘A-Team’—a group of specialists who are skilled in positioning your property in the best possible light. This ultimately attracts the greatest number of qualified buyers who will pay a premium price. If the agent you are interviewing for your listing does not offer a similar approach to the following, then it’s in your best interest to find an agent who does.
Bringing The Most Value
For instance, Julie and other top Realtors® know that a property with attractive curb appeal can increase perceived home value by 5 to 11% and will help sell a home faster. So, they offer their clients expert guidance on key projects.
Savvy agents also have a constant finger on the pulse of the rapidly changing media preferences of the upcoming generation of homebuyers. Thus, they connect across generations by deploying a multi-channel strategy to span various audiences and interests. This reach can include social media and online platforms, messaging apps, public-facing websites like Zillow, Trulia, and Realtor.com, agent-specific groups like the MLS, Top Agent Network (TAN), VLS Homes, and private online networks exclusive to an agent’s brokerage.
Enhanced Marketing
High-caliber real estate marketing IS effective—and the proof is in the numbers. Agents like Julie know that 87% of buyers who search online for a home find photos to be among the most useful features, and that homes with high quality photography sell 32% faster. Thus, top agents choose to recruit first-rate photographers (insert link to article, “Homesellers, Why Professional Photography Is Essential”) whose professional and artistic eyes capture the distinct essence and features of a property in stunning, high-resolution images. This imagery is capable of capturing the attention of the most discriminating buyers by standing out from the many low-quality images out there.
The winning power of storytelling in marketing is employed by expert Realtors® through the use of skilled copywriters (insert link to article, “Homesellers, Why Professional Copywriting Is Essential”). These writers are tasked with creating a vivid feel in buyers’ imaginations of what it will be like to own a particular home and live in it, while weaving the unique selling-points of its neighborhood in an irresistible narrative bound to draw multiple offers.
An Elevated Perspective
Top agents like Julie have been in the industry for years, even decades. They understand the importance of keeping the quality of every piece of marketing collateral—both print and media—consistent with the quality and distinction of the property being offered. A premium home advertised through poor-quality mediums will automatically make it lose value in a buyer’s mind.
On the other hand, agents are just now beginning to understand how crucial it is to expertly stage a home (insert link to article, “Homesellers, Owner-Occupied Vs. Vacant Homes”). In fact, surveys show that 40% of buyers’ agents say staging has a direct effect on most buyers’ view of the home, and 83% percent say it makes it easier for a buyer to visualize the property as a future home.
Only truly forward-thinking agents offer their clients access to a network of staging professionals, which increases the chances of a potential buyer falling in love with a home at first sight.
Can We Help?
Marketing a home in today’s world is a big-league game where winning requires sellers to team up with the best players. Recognized as one of the top agents in the nation, Julie and our ‘A-Team’ of marketing professionals stand ready to help you win.
Recruit our excellence and experience. Contact Julie at 650.799.8888 or Julie@JulieTsaiLaw.com to schedule a free consultation.
