Why You Need An A-Team To Market Your Home

Gone are the days when a portable FOR SALE sign and a one-page flyer were enough to sell a house. In today’s digital age, you need a comprehensive multi-media marketing campaign run by professionals. 

In other words, you need an ‘A-Team’—a group of specialists who are skilled in positioning your property in the best possible light. This ultimately attracts the greatest number of qualified buyers who will pay a premium price. If the agent you are interviewing for your listing does not offer a similar approach to the following, then it’s in your best interest to find an agent who does.

Bringing The Most Value

For instance, Julie and other top Realtors® know that a property with attractive curb appeal can increase perceived home value by 5 to 11% and will help sell a home faster. So, they offer their clients expert guidance on key projects.

Savvy agents also have a constant finger on the pulse of the rapidly changing media preferences of the upcoming generation of homebuyers. Thus, they connect across generations by deploying a multi-channel strategy to span various audiences and interests. This reach can include social media and online platforms, messaging apps, public-facing websites like Zillow, Trulia, and Realtor.com, agent-specific groups like the MLS, Top Agent Network (TAN), VLS Homes, and private online networks exclusive to an agent’s brokerage.


Enhanced Marketing


High-caliber real estate marketing IS effective—and the proof is in the numbers. Agents like Julie know that 87% of buyers who search online for a home find photos to be among the most useful features, and that homes with high quality photography sell 32% faster. Thus, top agents choose to recruit first-rate photographers (insert link to article, “Homesellers, Why Professional Photography Is Essential”) whose professional and artistic eyes capture the distinct essence and features of a property in stunning, high-resolution images. This imagery is capable of capturing the attention of the most discriminating buyers by standing out from the many low-quality images out there.


The winning power of storytelling in marketing is employed by expert Realtors® through the use of skilled copywriters (insert link to article, “Homesellers, Why Professional Copywriting Is Essential”). These writers are tasked with creating a vivid feel in buyers’ imaginations of what it will be like to own a particular home and live in it, while weaving the unique selling-points of its neighborhood in an irresistible narrative bound to draw multiple offers.

An Elevated Perspective

Top agents like Julie have been in the industry for years, even decades. They understand the importance of keeping the quality of every piece of marketing collateral—both print and media—consistent with the quality and distinction of the property being offered. A premium home advertised through poor-quality mediums will automatically make it lose value in a buyer’s mind.

On the other hand, agents are just now beginning to understand how crucial it is to expertly stage a home (insert link to article, “Homesellers, Owner-Occupied Vs. Vacant Homes”). In fact, surveys show that 40% of buyers’ agents say staging has a direct effect on most buyers’ view of the home, and 83% percent say it makes it easier for a buyer to visualize the property as a future home.

Only truly forward-thinking agents offer their clients access to a network of staging professionals, which increases the chances of a potential buyer falling in love with a home at first sight.

Can We Help?

Marketing a home in today’s world is a big-league game where winning requires sellers to team up with the best players. Recognized as one of the top agents in the nation, Julie and our ‘A-Team’ of marketing professionals stand ready to help you win. 

Recruit our excellence and experience. Contact Julie at 650.799.8888 or Julie@JulieTsaiLaw.com to schedule a free consultation.

How A 1031 Exchange May Help You

If you’re an investor who is looking to upgrade your investment property, but want to avoid the capital gains tax, a 1031 exchange might be the way to go.

The IRS assesses capital gains taxes on the difference between what you pay for an asset and what you sell it for. Capital gains taxes can apply to investments, such as stocks or bonds, and tangible assets like cars, boats, and real estate.

A 1031 exchange is an alternative that could be utilized to help you achieve your financial goals. However, it cannot be used in conjunction with other IRS capital gains exemptions.

How Can It Help?

Thanks to IRC Section 1031, a properly structured exchange allows an investor to sell a property to reinvest the proceeds in a replacement property and defer all capital gain taxes. By utilizing the money otherwise paid to the IRS in taxes, investors can increase their overall buying power to acquire a more expensive and profitable replacement property, which could mean the purchase of a larger, better investment property.

NOTE: Section 1031 is intended for real estate investors. If you are looking for ways to save money while upgrading your primary residence, Julie and her team can connect you with tax professionals who can advise you accordingly.

Are There Requirements? 

Although the tax code doesn’t exactly state how long you must hold the investment property for rental purposes to enact a 1031 exchange, most tax professionals agree that one to two years is long enough.

The IRS, though, is clear on two points:

  • Merely declaring your house is a rental property isn’t enough. You can’t live in your house at all and you must actually rent it out for some period of time. You can rent out the residence to a relative, provided: 1) the rent you charge represents fair market value for that type of property, and 2) your rental agreement is in writing, and the terms of the agreement are enforced. Most important is the clause dealing with the late payment of rent.
  • Once you’ve established that your property is a rental property, you can perform a 1031 exchange and defer the capital gains from the sale. Section 1031 requires the larger, better property acquired be of “like-kind”—meaning it must also be an income-generating residence.

Additional Points

There are several other stipulations that must be followed to validate a 1031 exchange.

These include:

  • All proceeds from the sale of the original investment property must go towards the replacement investment property, or else they will be taxed.
  • The purchase price of the replacement investment property must be the same as or more than the sales price of the original property.
  • There are strict deadlines by which you will need to identify and then obtain the title of the replacement property. 

Consult A Professional 

1031 exchanges are complex transactions. If you plan to eventually upgrade your current investment property by purchasing another investment property through a 1031 exchange, check with a real estate lawyer or tax professional to ensure you’re 100% compliant with IRS rules and regulations at every stage of the process. Julie is familiar with these proceedings, and can refer you to the proper professionals to make your 1031 exchange a success.

Click here for a detailed look at Section 1031 of the United States Internal Revenue Code. 


Can We Help?

For more information on how we can help with your upgrade needs, please contact Julie at 650.799.8888 or Julie@JulieTsaiLaw.com to schedule a free consultation.

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