準備出售您的房产

準備出售您的房产

 

問: 我們已经在这栋房子了里住了幾十年了,我們有太多的東西需要整理和处理,而且在卖掉这栋房子之前我们还需要完成其它大量的工作,我們不知道從哪裡開始。 我們真的可以在房子出售前準備好吗?

 

答: 这是个好問題!很多賣家都和您面临着同樣的问题。我可以幫您制定一個計劃整理分类您的随身物品,並迅速地完成必要的房屋修復工作。 我有着可靠的优质供應商,他们可以幫您处理与此相关的一切事务,无论是決定什么东西该留下什么东西该扔掉,还是房屋粉刷,管道检查,修复老化电路和水管设施,園林綠化——他们能提供让您房子焕然一新,能够符合出售条件的所有服务。

 

問: 我們知道要想在正式出售房屋之前,我們的房子,院子还有很多工作要做,但我們不想花很多錢。我們该如何決定哪些工作該做,哪些不该做呢?

 

答: 您需要理解的一个重点要要能花最少的錢,来最大程度的提高您房屋的吸引力。有時做些簡單的性价比较高的修復如房间清理,全面粉刷,更換照明燈具, 或者是種植一些花花草草都可以给買家留下很深刻的印象。我與賣家一块工作已有十多年,并且幫助他們决定如何在準備出售他們的房产时让花出的钱得到最大的回报。幫助客戶改造和建設新的房屋时,我也有豐富的經驗 。

 

問: 我們的房屋房龄已经很长了。我們是否應对房子进行大翻新,例如 重新裝修廚房 ?我們了解到如果厨房较好的话,那么在出售房产时可以极大增加房屋的价值。

 

答: 這要依情況而定。我們需要仔细考虑精确计算您的廚房状况怎样以及厨房重做的成本。雖然廚房的确对大多數的購房者而言承担着重要的角色,然而在許多情況下,全面整修改造整个厨房并不能得到应有的回报。 不过一定程度上美化厨房不失为一个不错的选择,如重新粉刷櫥櫃,更換按钮或使用新的電器都可以使廚房焕然一新并且裝修成本只是全面改造的一小部分。

 

問: 是否真的有必要使得房屋焕然一新?這聽起來会花费不少。

 

答: 同樣,這也要看情況。全面整修并不是处处都合适,通常我們只是在能将房子最好的状态呈现出来时才會建議全面整修。有研究表明,購房者对房子的印象会在他看到房子的6秒内形成,所以我們要確保您的房子给他们留下最好的第一印象。 我和很多有着不同的风格房屋装修者一起共事过,他们可以给您提供性价比最高的服务。现在情况也十分有利,因为在我们现在处于的火热的房地产市场中,您只需要花一点时间去整修房屋即可。

問: 除此之外,在出售房产之前還有什麼是我們需要知道的呢?

 

答: 每间房屋的情况都是不同的,因此每栋房屋都需要进行不同的准备工作。我们能给您带来的很有价值的东西是我们知道在您准备出售房产之前您需要准备些什么,而且帮助您找到最可靠的服务商,给您最优惠价格并准时完成任务。我希望我们可以面谈,我可以给您建议,使您在准备出售房产之前做出最明智的决定。

 

 

高质量的服務:我們知道問題在哪,如何解決那些问题,我們将会为您完成这一切。

 

我們努力工作只为让您的整个交易过程变得简便。讓您的房产得以符合销售条件,我们还需完成大量工作,同时迅速完成这项工作并能以合理的價格出售,这些对我们而言可能也是一個挑戰。這就是您需要我们的原因。您需要寻找一个得力助手,或者一个人來幫助您来分类整理您房屋内40多年积累下来的东西?我們给您的不僅是建议,而是评估,安排整个工作计划,並確保按时完成工作。

 

全面房检

 

向我們展示您房屋的狀况,我们会找到房屋内最有潛力的地方,这些地方需要格外注意,需要采取些措施让您的房产变得尽可能的好。

 

房屋檢查

 

按順序和時間安排进行相关檢查:房屋,蟲害和游泳池。

 

房屋整修諮詢

 

評估全面整修的必要性,组织竞标让专业的人员给出具体的施工时间表。

 

改進和招標

 

評估房屋升级及周围景觀改善的必要性,獲得投標和工作日程安排。

 

買家获得您房子的第一印象是在6秒以内。無論是第一次接觸是通过电话还是见面,都特别需要做好。我們知道房屋的美感在买家眼中的重要性。同时我們通過使房子能够迅速入住来提高感兴趣买家的数量,并把细节做好赢得有意向的买家。

 

插入圖形:通过了解买家需要,然后给房子做出一定的改变

 

基於我們预期的目標買家,Dreyfus会给您推荐一套定制的计划来出售您的房产。 我們深知發展趨勢,並正在尋找真正潛在的買家。我们不会向其他代理商那样,每次只能拿出普通的毫无新意的方案。我們给您推荐不同的房屋整修人员,做出不同的房屋装修,以便让您的家看起來與眾不同,並在市場中的其他房产脫穎而出。

 

您正在擔心如何寻找在很短的時間内把所有的工作都完成并且價格合理的服务商吗?把困难留給我們来解决吧。我們有长期合作关系,有可靠的成熟的承包商,管道工,電工,油漆工,園丁和房屋整修工,他们可以按时完成房子改造工作并且价格也会保持在您的预算范围内。

 

Preparing Your Home for Sale

Preparing Your Home for Sale

 

Q: We’ve been living in this house for decades. We have so much stuff that we need to go through and get rid of, and there’s a lot of work that needs to be done to the house. We don’t know where to begin. Can we really get our house ready to sell in a reasonable amount of time?

 

A: Great question! A lot of sellers are in the same situation as you. I can help you make a plan to sort through your belongings and get the necessary repair work done quickly. I have long-term relationships with preferred, reliable vendors who can help you with everything from deciding what to keep and what to give away, to painting, electrical work, plumbing, landscaping—everything you need to get your house in shape and ready for the market.

 

Q: We know that we will need to do some work on the house and yard before we list it, but we don’t want to spend a lot of money. How do we decide what to do and what to leave alone?

 

A: It’s important to understand what you can do for the least amount of money that will have the biggest impact on your home’s desirability. Sometimes simple, inexpensive fixes like de-cluttering, a fresh coat of paint, replacing lighting fixtures, or planting a few flowers can have a big effect on buyers’ impressions. I have over ten years of experience working with sellers and helping them determine how they can get the most for their money when preparing their home for sale. I also have extensive experience helping clients with remodeling and construction projects.

 

Q: Our home is pretty dated. Should we undertake any big projects like a kitchen renovation? We’ve read that’s an area that can add lots of value when selling your home.

 

A: It depends. We need to take into consideration exactly what condition your kitchen is in and how much it would cost to re-do it. While it’s true that the kitchen is an important feature to most homebuyers, in many cases, a complete remodel of a kitchen doesn’t return your investment. But less expensive cosmetic changes, like repainting cabinets and replacing knobs or replacing old appliances with new ones can give a kitchen a whole new look for a fraction of the cost of a complete renovation.

 

Q: Is it really necessary to stage the home? That sounds expensive.

 

A: Again, it depends. While staging isn’t always necessary, we often recommend staging to show the home off at its very best. Studies have shown that buyers make decisions about a home in the first six seconds of seeing it, so we want to make sure that we make the best first impression we can. I work with a variety of stagers, with a range of styles, that are can offer very cost effective services. And the good news is that in a fast-moving market like the one we are currently experiencing, the home will only need to be staged for a brief time.

Q: Anything else that we need to know about preparing our home for sale?

 

A: Every home is different and each home has different preparation needs. A large value that I bring to my clients is my experience in knowing what needs to be done to prepare a home for sale and helping them get the best deal from reliable vendors who will do the job well and on time. I’d love to meet with you and give you a no-obligation consultation on how you can best prepare your home for sale.

 

 

High Service: We Know the Problems, How to Solve them and We Do it All for You.

 

We work hard to make the sales process easy for you. There can be a lot to do to get your house ready to sell, and getting it all done quickly and for a reasonable price can be a challenge. That’s where we come in. Need help finding a handyman, or someone to help you organize and move 40 years of stuff? We’ll not only give you referrals, we’ll get estimates, schedule the work and make sure that it gets done.

 

Home Walkthrough

 

Show us the state of the property, identify areas that have the most potential, areas that need attention and what work is needed to make the property look as good as possible.

 

Inspections

 

Order and schedule relevant inspections: property, pest and pool.

 

Staging Consultation

 

Evaluate staging needs and get bids and timetable from professional stager(s).

 

Improvement Assessment and Bidding

 

Evaluate home and landscape improvement needs, get bids and schedule work.

 

Buyers form their first impression of your house in six seconds. Whether that first contact is online or in person, it’s important to get it right.  We know the difference that aesthetics makes in buyers’ eyes. We expand the buyer pool by making the house ready to move into and adding touches that win over potential buyers.

 

Insert Graphic: Impact of Home Preparation on Buyer Demand

 

Based on the target buyer we identify, Dreyfus recommends a custom plan to get your house ready to sell. We are keenly aware of trends and what potential buyers are looking for. We don’t take a vanilla, one-size-fits all approach like other agents. We recommend different stagers and home décor to make your home look distinctive and stand out from other properties on the market.

 

Worried about how to get it all done in a short amount of time for at a price you can afford? Leave it up to us. We have long-standing relationships with proven, dependable, crews of contractors, plumbers, electricians, painters, landscapers and stagers who can transform your house on time and on budget.

 

Pricing Your Home to Get the Highest Sales Price

Pricing Your Home to Get the Highest Sales Price

 

 

One of the most important decisions you can make in selling your home is the listing price. If you price your home too low, while you might create interest and get multiple offers, you may end up leaving some money on the table. If you price it too high, buyers may pass it over and it may end up taking much longer to sell. In the lightening-fast Midpeninsula market, if a house stays on the market for too long, buyers begin to wonder if something is wrong with it and you may have to drop the price below what it is really worth to counteract combat that negative impression.

 

That’s why pricing strategy is so critical, not just to maximizing your sales price, but also to selling your house quickly and with as little stress as possible. So how do you know what is the right price for your house? Chances are, you don’t. You may look at a house, similar to yours, down the street that just sold and get and idea of what your house might be worth, but you won’t have the up-to-the-minute data that is essential in this fast-moving market. Also, you have an emotional and financial interest that can skew your perspective.

 

That’s why it’s so important to hire an agent who knows the area and has expertise gained from successfully selling many homes. In determining the right price for your house, it’s important to consider your goals and your timing, as well as the market conditions and the special features of your home.

 

The following are the factors to be considered when pricing a home:

 

  • The size, condition, design and age of the house
  • The size, functionality (shape, level, etc.) and attractiveness of the lot
  • The location (city, neighborhood and street)
  • The most recent “for sale” and “sold” prices of comparable properties in your neighborhood
  • Any special features, such as a view, walking distance to schools, etc.
  • The current market conditions, including how quickly homes are selling, mortgage interest rates and the supply of similar homes on the market

 

Once the approximate value of the home is determined, the next step is to consider your goals and timing to choose on of the following pricing strategies:

 

Market Pricing simply means pricing your home at its perceived market value based on the conditions above. If the home is priced correctly, it should sell near the list price within a reasonable amount of time (dependent on the current market). This is the least risky pricing strategy.

 

Auction Pricing, or below market pricing is used to spark interest in the home by a large number of buyers, creating lots of demand and driving the price up through multiple bidders. This strategy is often used in a strong seller’s market when buyers are anxious about winning a bid among several other offers. This fear can sometimes cause buyers to overbid on a house, resulting in an above market selling price. The risk of this strategy is that if the house doesn’t generate a lot of interest, or if the market cools down quickly, the offers may not reach as high as the market price and you could lose money.

 

Premium Pricing, or above market pricing is used when there are special features of the property that will incent the right buyer, who falls in love with the home, to pay a premium for it. This strategy is used when the home is outstanding in some way and the sellers are not in a rush to sell. The risk of this strategy is that it can take longer than the other strategies and if the right buyer doesn’t come along, the price will need to be reduced.

 

In the end, coming up with the perfect price for your home is a balance of art and science. Knowing the local market and up-to-the minute market conditions are crucial in getting the highest sales price for your home.

Is an Off-Market Listing Right for Me?

Is an Off-Market Listing Right for Me?

 

A trend we are seeing more often in Mid-peninsula real estate sales is the off-market, or private listing. These are homes that are listed for sale with a real estate agent, but not publicly advertised or registered on the Multiple Listing Service (MLS). The MLS is the primary medium for communicating information about houses for sale among professional real estate agents.

 

In the case of off-market listings (also sometimes called “pocket listings”), there are no splashy newspaper ads and no open houses. Instead, the seller’s agent quietly informs her network of agents and potential buyers about the availability of the property. The means of getting the word out can be very sophisticated, including marketing to private lists of potential buyers who have recently had liquidity events and password-protected websites displaying the home. The emphasis is on quality dissemination of information, not quantity.

 

This type of sale may seem counterintuitive. Wouldn’t you want to get the information about your home out to the largest number of agents and potential buyers? Although an off-market listing limits the pool of buyers, there are several benefits that are attractive to certain types of sellers.

 

Why you might want to list your house for sale privately

 

#1 Privacy

 

When you list your home on the MLS, every detail about it is available publicly for the world to see. Your address, your floorplan, photographs of the interior and exterior, and, most important to many sellers, the price of the home can be seen by strangers, relatives, co-workers and nosy neighbors. Open houses provide opportunities for these same people to wander through your house and inspect every aspect of it—from your decorating style to the contents of your closets. The lack of privacy inherent in the public sale of a home is so distasteful that some sellers, especially those who are living in their home while it’s on the market, prefer to sell their homes privately.

 

#2 Showings to Buyers Who are More Qualified

 

By eliminating open houses and public information about the house for sale, it is available to see “by appointment only.” The seller’s agent only contacts buyers for whom the house is a good fit financially and otherwise. Real estate agents who are contacted are encouraged to only bring qualified buyers who are a good match for the property to view the home—no looky-loos.

 

#3 Less Preparation and Associated Costs

 

Many sellers who list their homes privately choose to do little in the way of preparation or staging of their homes before putting them on the market. This can be an advantage when selling to buyers with very specific tastes who may prefer to do their own renovations after their purchase.

 

#4 A Way to Test the Market on Price Before Publicly Listing

 

Some sellers put their house on the market privately to test the market, thinking that they can always list it on the MLS later if it doesn’t sell. This enables them to set a higher than market price and see if a buyer bites. If the house doesn’t sell at that price, they can then adjust the price downward without the stigma of having the home lingering on the public market.

 

Why you might not want to list your house for sale privately

 

Despite the many benefits of an off-market sale, there is one big potential downside. Due to decreased competition among buyers, you may receive a lower sales price than you would have if you had listed it publicly. Recently two real estate agents in San Francisco compared prices of off-market to MLS-listed homes that were sold in 2013. They discovered that single-family homes that were publicly listed sold for an average of 17% more than homes that were privately marketed. The difference for condos was 9%.

 

In summary, there are many factors that go into the decision of whether to list a home publicly or privately. An experienced, knowledgeable real estate agent will be able to help you analyze your options and make the best decision for you.

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