In today’s digital age, getting noticed is harder than finding the proverbial needle in a haystack.
Today’s average person is inundated by over 30 gigabytes of daily information. So, getting someone’s attention requires sophisticated knowledge of how the internet works and ready access to a broad platform and network of communication channels. Putting all eggs in one basket no longer works. These dramatic changes require casting the widest net possible to attract the eyes of prized homebuyers.
Shifts In Marketing
In 1981, 22% of buyers read newspaper ads to find a home. By 2018, 44% were first looking for properties online. Buyers now have apps that allow them to search by location and neighborhoods. Online listings have virtual tours so viewers can look at many potential homes while narrowing their search to a select few in an effort to save time. Online searching maximizes the ability to compare and contrast homes by selected features. Most of this is done before a potential homebuyer connects with a real estate agent.
81% of older millennials, 80% of younger millennials, and 78% of Generation X found their home on a mobile device compared to 68% of younger boomers.
—REALTORS® 2019 Report: ‘Real Estate in a Digital Age’
How Does Internet Marketing Help?
What this means is that savvy agents must now make use of all online access they can get their hands on. This may include social media and online platforms, messaging apps, public-facing websites like Zillow, Trulia, and Realtor.com, agent-specific groups like the MLS, Top Agent Network (TAN), VLS Homes, and any private online networks exclusive to your agent’s brokerage.
It means deploying the persuasive power (insert link to article “Homesellers, Why Professional Photography Is Essential”) of high-quality, professional images to make your home stand out from the rest.
It requires an up-to-date understanding of the ever-changing preferences in social media use by the majority of today’s buyers (millennials) while simultaneously responding to their desire for personal connection, authenticity, and honest dealings. It also means knowing how to use technology to make real estate transaction processes simple and straightforward.
Finding the right property was ranked highest among all generations as the most difficult step in homebuying.
—REALTORS® 2019 Report: ‘Real Estate in a Digital Age’
How Do Agents Stay Relevant?
Part art and part science, today’s real estate marketing landscape requires cutting-edge knowledge, keen insight, and skillful use of a wide range of promotional tools.
In what seems a real-time race toward excellence, Julie and our team remain one step ahead, always adapting and refining our marketing approach to reach the greatest number of prized buyers to meet the timeline and value objectives of home-sellers.
But we always knew that (insert link to article “Homesellers, Selling Your Home With Julie”).
Our constant reach toward greater excellence is what’s kept us in business for close to twenty years, and it’s the reason why we’re recognized as one of the top agents in the nation.
Can We Help?
Securing attention is hard to come by in the digital age. That’s why so many savvy Bay Area home-sellers have relied on Julie’s cutting-edge marketing approach to sell their properties fast and for top value.
If you want your property to stand out from the pack, please contact Julie at 650.799.8888 or Julie@JulieTsaiLaw.com to schedule a free consultation.
