Let’s face it: We now live in a digital age, and there’s no turning back.
By 2011, Americans were absorbing five times as much information per day as they did in 1986—the equivalent of 174 newspapers! During our leisure time (not including periods of work), experts estimate that each of us processes 34 gigabytes, or 100,000 words, every 24 hours. This doesn’t mean we read that much a day. It means that 100,000 words cross our eyes and ears in a single 24-hour period.
Photo Marketing Makes A Difference
With so much information, the most valuable commodity for marketers and advertisers is now our attention—and the most effective way of capturing it is through images. Images are crucial in marketing because they’re digested quicker. It takes readers almost ten seconds to process and decide on the value of written text, not to mention the time required to read it. On the other hand, the mental and emotional impact from an image happens almost instantly.
Images also help make sales.
When people hear or read information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, studies show that people retain 65% of the information three days later. That’s the reason 80% of marketers today use visual assets in their social media marketing.
Quality Matters
Recent studies reveal that 67% of online shoppers consider the quality of an image as very important when choosing and purchasing products. Customers also think that image quality is more valuable than product information, a detailed product description, or customer ratings and reviews.
In real estate marketing, the impact of using high-quality, professional images could not be more convincing:
- Eighty-seven percent of homebuyers who searched online for a home found photos to be among the most useful features of REALTOR® websites, according to the 2018 NAR Profile of Home Buyers & Sellers.
- Homes with high-quality photography sell 32% faster.
- Homes with more photos sell faster, too. A home with one photo spends an average of 70 days on the market, but a home with 20 photos spends an average of 32 days on the market.
- For homes in the $200,000 to $1 million range, those that include high-quality photography in their listings sell for thousands of more dollars.
Keeping Up With The Times
Julie fully realizes the revolutionary transformation in the way homebuyers now search, view, select, and purchase a home. So, her team has partnered with a first-rate real estate photographer whose professional and artistic eye captures the distinct essence and features of a property. This attention to detail results in each home’s spaces being showcased by stunning, high-resolution images. The high level of professionalism these photos exemplify is capable of capturing the attention of the most discriminating buyers, standing out from the many low-quality listing images that inundate the local real estate marketplace.
Furthermore, Julie realizes that home-selling is a very personal endeavor. She believes all sellers deserve the best marketing available for their homes, especially in the Bay Area where homes command premium prices. By partnering with a dedicated real estate photographer, Julie and her team ensure that your home will be presented at the highest caliber possible.
Can We Help?
Securing attention is hard to come by in the digital age. That’s why so many savvy Bay Area home-sellers have relied on Julie’s cutting-edge marketing approach to sell their properties fast and for top value.
If you want your property to stand out from the pack, please contact Julie at 650.799.8888 or Julie@JulieTsaiLaw.com to schedule a free consultation.
